User Experience Strategy
“The only thing more expensive than writing software is writing bad software.” – Allan Cooper
Insights from user research are valuable only if they are socialized within the organization and applied throughout requirements gathering and design. Gaining stakeholder buy-in early eliminates many of the problems caused by ”design by committee.”
Many tools (some borrowed from user research) exist for involving stakeholders in the process of requirements gathering and prioritization: one-on-one interviews, personas, affinity diagramming, rich pictures, and structured brainstorming. Together with lessons from user research, these tools can be used to develop a coherent UX strategy within the organization.